The Wonderful World
Posted on 18 August 2016
In our new series, we explore the life behind some of fashion's most fabulous faces. This week it's the turn of the very talented and very fashionable Krista Williams of the hit US blog, hundredblog.com.
What’s the first thing you do when you wake up in the morning?
Ohhh I love this question! I am big on the morning ritual! The time between dreamland and when we wake is so precious. I went through a long period where I got up at 7 AM, went straight to my computer and phone and started my day from there. Basically I wasn’t being intentional with my time and was letting my stress get the best of me. This, for me, was basically the worst way to start the day. I now make it a point to start my day with intention. The first thing I do when my alarm goes off at 6 AM is give thanks, for waking up, for my boyfriend next to me, and my health. After that I meditate, eat breakfast (usually from a food delivery service called Thistle) and then write down 3 things I want to accomplish that day. Sometimes I’ll oil pull with coconut oil to whiten my teeth, and scrape my tongue (which has been said to remove bacteria that gets you sick). After that (about 45 minutes later) it’s off to the races. I’ll either get started on work or go for a workout! No rest for the wicked.
A typical day for me goes something like this:
Right now, I am full time blogging, but in a few weeks I’ll start a new job in Digital Media in Downtown L.A. Each day, I’ll make sure to meditate, workout (either doing SoulCycle, or The Studio MDR in Marina Del Rey - which kicks my ass!) After my morning ritual, and my workout, I will start working around 10 AM and either work from home or Rose Cafe in Venice. I’ll work through the day until 4 PM, and I’ll usually have sponsor/brand calls mixed in through the day. It’s super important for me to get on the phone with brands because it totally shifts the energy of the relationship so it’s more meaningful. For me, this is all part of the process of treating The Hundred Blog like a real business, and applying all of the business skills I’ve learned to my brand now.
When I say work during the day, that includes, writing, editing, responding to emails, commenting, social, proposals….some days are photo shoots as well. I usually do a full day photoshoot once a month with my photographer, Danika. Of everything I do, taking pictures is probably my least favourite. It’s fun to dress up, but man sometimes you’re not feeling it!
After the work day is done, I’ll try to get yoga in, see friends, or go walk on the beach with my boyfriend. We live right on the water in Venice - so we try to make the most of it! Before bed I may sneak in some more emails or social, but ideally, I’ll be asleep by 10 PM. Sleep is everything! I don’t watch TV or anything like that, it’s basically just friends, blog and working out all day everyday. But I wouldn’t have it any other way right now.
How did you get into your profession?
I got into blogging, and writing about a year ago when I lived in New York City. That place man! If you don’t have a side hustle in addition to your normal hustle, you aren’t living in NYC. At that time, two years ago, I was working at a company based in London, so was traveling a lot. After friends kept telling me that I needed to document my travels, I decided to make the blog with the intention to share my travel recommendations, and life in NYC. It’s really just been a process from there. Lots of intention setting, coming back to the purpose, and then consistent posting and sharing. It ebbs and flows from fashion, to fitness, to personal growth but I try to keep it authentic to what’s inspiring me at that moment. I want this blog to be a foundation for me to move into public speaking, or something related to personal growth and an impact on a deeper more energetic level that’s most likely going to be done in person. But we’ll see!
If I knew then what I know now, I would …
I would have started my blog a lot sooner, and worked on it a lot more! My first blog posts were so weird, I swear they didn’t make sense, but I think you need to just figure out your style, and that only takes time! Even posts I’ve done a month ago, I’m like, er what? But you just need to keep it moving. I would have also been less afraid. The first year was basically just telling myself to ‘not care’ what people think of me if I was sharing my thoughts via the blog. If I had started before I would be way further along than I am now.
The best thing about having my own fashion blog is …
Feeling like I can share a part of my being that I wasn’t sharing before. I feel like Hundred Blog is an extension of me, and I get so much satisfaction from creating and being creative with the site. I’ve loved the actual website design process so much, I’ve created three other websites in addition to Hundred Blog. Also, it’s hearing from people that read or I’ve connected with, that what I am saying resonates with them. There’s nothing better than knowing you’ve impacted some person in some positive way.
If I could raid one person’s cupboard or jewellery box it would be …
Ah this is such a good one! I would LOVE to raid the Olsen Twins collection. Their line, Elizabeth and James is so STUNNING, and through all the chaos of growing up, Mary-Kate and Ashley Olsen stayed super classic, fashion forward and ahead of the times. I love their simple, elegant and feminine approach to jewellery. It never overpowers, just eye catches and adds to their whole appeal. True fashion icons!
What’s the best fashion secret you have ever learnt?
Either that fashion is truly cyclical, or that, it’s always good to do something different. I remember living in NYC, my friend Rob commented how cyclical fashion was, when I was wearing this 70’s style suede fringe vest to lunch. It struck me how true that was! As I get older I see things that were cool when we were like 10, are back in style. Bell bottoms were the bomb when I was in 8th grade, but then we went to skinny jeans, and now bell bottoms are back. Mini backpacks like the ones in Clueless were all the rage, and now they’re cool again! There’s so many examples of this, but it reminded me that I can keep classics in my wardrobe forever. It’s always good to do something different, I learned in high school. This is so lame to even say, but I was voted best dressed, and when I won I was so surprised, because I felt like I had always been doing my own thing in fashion (as much as you can call it fashion in Ohio!) I didn’t wear anything anyone else did, and I felt like that made me not as cool, but in the end, people remembered that I did something different, and recognized me for it.
For me, no outfit is complete without …
A crystal! I always put one small one in my bra - usually a black tourmaline chunk or citrine!
When I have spare time, you can usually find me …
Working out! I’m sort of crazy, but working out keeps me sane. I feel so much more connected to my body and so much more grounded when I work out multiple times a week. It’s more than just the physical benefits for me at this point, it’s the mental clarity and calm that means so much.
On the whole, I would say that I am …
Really interested in getting the most from life. Whether that’s eating really well, learning as much as possible, or loving as much as I can, I want to really make this lifetime count. It sounds corny, and it is, but I feel really blessed to be healthy, whole and be surrounded by people that love me. Not to say that I don’t have bad days, but most of us are on the whole, truly blessed if we really stop to think about it.
When it comes to jewellery, my mantra is …
Simple, soft and with a purpose! I love when jewellery MEANS something me. You’re wearing it so close to your heart, so when a piece really has meaning, it’s that much better. I got a gold quartz necklace in South Africa, during a vacation with my boyfriend, and I didn’t know it then, but because it reminds me of that trip, I love it that much more. I love how Poppy & Maria incorporates stones into their pieces. Crystals are weird, but they work! So having them in my jewellery is the best.