The Wonderful World

Posted on 05 August 2016

In our new series, we explore the life behind some of fashion's most fabulous faces. This week it's the turn of the very lovely Catherine Shen, marketing guru, style maven and owner of the wonderful, The Well Dressed Society

Luxury jewellery for women

What’s the first thing you do when you wake up in the morning?

I always check my phone for any messages that have come in from friends over night, any work emails that I have to tackle straight away and of course, I take a look at my social media! 

What's a typical day for you?

Well, there is of course no such thing as a typical day, but generally my days are filled with lots of meetings, lots of emails and always plenty of coffee.

How did you get into your profession? 

Simply speaking, by taking the leap and not looking back.

If I knew then what I know now, I would …

I probably wouldn't do anything differently as its important to make mistakes and learn from them.

So, moving onto fashion, what’s your favourite piece on your site?

The Blasco Top by Camilla and Marc, it's such an amazing staple to have. My other favourite for a night out is the Sass & Bide Charm Unending Dress

Sass and Bide Gold dress

What would you say the best thing about having your own fashion site is? 

I just love seeing people in the outfits they buy from the site. I love to see how they have styled them as everyone's tastes are so different. 

How would you describe your style?

Monochrome and minimalistic

If you could raid one person’s cupboard or jewellery box, whose would it be? 

That's a hard one, I can't choose between Victoria Beckham or Blake Lively.

What’s the best fashion secret you have ever learnt?

Keep it simple

Luxury gold Jewellery

For me, no outfit is complete without …

An accessory, whether it be a watch, a beautiful handbag, or a simple piece of jewellery.

What is your philosophy when it comes to jewellery?

I love a statement piece but I also love  everyday jewellery that can go with any outfit, it depends on the mood of that day. 

Finally, between running your site and being a full time marketing whizz, how do you spend your free time?

Well, it's pretty safe to say that I'm either doing yoga or shopping!

Luxury yoga Singapore



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